Yahoo Outsources Real Estate Listings

February 3, 2011, 4:09 pm
Yahoo Outsources Real Estate Listings
By VERNE G. KOPYTOFF

Outsourcing areas that fall outside Yahoo’s strengths is central to its turnaround effort under Carol A. Bartz, Yahoo’s chief executive.

Yahoo made headway with that strategy on Thursday by handing control of a big part of its real estate area to Zillow.com, the real estate site known for providing home price estimates, or Zestimates, to increasingly depressed homeowners. Zillow now provides listings of four million homes for sale in Yahoo Real Estate along with selling some of the advertising there.

The partnership, billed by Zillow as the biggest real estate network online based on traffic data from comScore, was first unveiled in July. For several years prior, Zillow provided its Zestimate service only on Yahoo.

“This partnership brings together the scale of Yahoo’s audience with the depth of Zillow’s real estate listings,” Greg Hintz, head of Yahoo’s listing services, said in a statement.

Yahoo is trying to reverse several years of sluggish growth by focusing on its strengths like editorial content, e-mail and display advertising. Yahoo has already deemed dating (to Match.com), job listings (to Monster.com) and its search engine (to Microsoft) as of secondary importance.

Prior to its partnership with Zillow, Yahoo collected real estate listings through feeds from a number of different brokers and aggregators.

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Posted on February 8, 2011, in Tecnology and tagged . Bookmark the permalink. Leave a comment.

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